Product Analytics for Growth: Funnels, Cohorts, and Retention

Understanding user behavior is the core of any successful product, but raw data alone rarely tells the whole story. This course bridges the gap between basic metric tracking and strategic decision-making. You will transition from simply looking at dashboards to actively analyzing user journeys, identifying drop-offs, and uncovering the drivers of long-term user retention. What you'll learn: • Understand fundamental analytics terminology and the shift to modern event-driven data models. • Build and analyze user funnels to identify friction points in the customer journey. • Apply cohort analysis to track how different user segments behave over time. • Measure user retention and identify the core actions that drive long-term engagement. • Practice translating raw data trends into clear, actionable product recommendations. • Navigate modern privacy-centric tracking concepts and their impact on data collection. The course begins with essential terminology and foundational concepts of event-based product analytics. From there, you will progress through practical, text-based scenarios that teach you how to interpret funnels, cohorts, and retention metrics step-by-step. Designed for beginners, aspiring product managers, and growth analysts, this program requires no prior data experience. Start reading today to turn your product data into a clear roadmap for growth.