Multi-Channel Digital Marketing: SEO, Social Media, and AI Workflows

Navigating the rapidly changing landscape of online marketing can feel overwhelming with so many platforms and strategies to choose from. To grow your brand or business today, you need a cohesive, multi-channel strategy that leverages both classic marketing principles and modern AI tools. This text-based course guides you from marketing novice to a confident strategist capable of planning and executing campaigns across search, social media, and email. You will learn how to build a modern marketing engine, optimize your web presence for search engines, run paid ad campaigns, and use generative AI to streamline your copywriting and content creation. What you'll learn: - Understand the foundational principles of consumer psychology, market research, and modern digital branding. - Build a search engine optimization (SEO) strategy optimized for modern search experiences. - Design targeted ad campaigns using Google Ads and Facebook Ads to reach your exact target audience. - Apply ChatGPT and prompt engineering techniques to draft engaging marketing copy, social posts, and email campaigns. - Configure analytics to track user behavior, measure campaign performance, and make data-driven decisions. - Grow your brand's organic reach across major social channels including Instagram, YouTube, and LinkedIn. The course begins with essential marketing terminology and strategic planning before moving step-by-step through search optimization, paid advertising, social media management, and AI-driven content workflows. This course is designed for aspiring digital marketers, small business owners, freelancers, and absolute beginners who want to build a comprehensive marketing skillset from scratch with no prior experience required. Start reading today to master the tools and strategies that drive real online growth.