Marketing Planning & Audience Segmentation with Excel

Do you want to create effective marketing strategies but feel overwhelmed by data analysis? This course will guide you through the essentials of marketing planning and audience segmentation, empowering you to make data-driven decisions and craft targeted campaigns. Upon completing this course, you will be equipped to understand market dynamics, identify key customer groups, and build structured marketing plans using practical data tools. What you'll learn: * Understand the fundamental principles of marketing planning and the 4 Ps * Learn various audience segmentation methods, including behavioral and psychographic approaches * Apply Excel to process, analyze, and visualize marketing data effectively * Develop a comprehensive marketing plan, from defining objectives to outlining strategies * Analyze market trends and competitive landscapes to inform strategic decisions * Practice ethical data handling and basic privacy considerations in customer analysis The course begins with foundational marketing concepts, progresses through strategic planning stages, and concludes with practical data application in Excel, incorporating modern approaches to audience understanding. This course is designed for absolute beginners in marketing who want to understand how to plan and analyze target audiences, with no prior experience required. Start building your foundational marketing skills today.