Unit Economics and Investment Analysis for Managers and Tech Leads

Launching a new product or project requires more than just technical expertise; it demands a clear understanding of financial viability. Making decisions based on gut feeling can lead to costly mistakes, whereas analyzing core economic data ensures sustainable growth. This text-only course guides you from financial basics to confident decision-making. You will learn how to break down complex project costs, evaluate investment opportunities, and use unit economics to determine whether your product can actually turn a profit. What you will learn: 1. Understand foundational financial terms, project costs, and investment principles. 2. Calculate essential unit economics metrics including Customer Acquisition Cost (CAC) and Lifetime Value (LTV). 3. Evaluate the economic efficiency of investments using Net Present Value (NPV) and Internal Rate of Return (IRR). 4. Analyze cohort data to identify trends in customer retention and revenue generation. 5. Perform sensitivity analysis to assess how market changes affect your project's financial health. 6. Apply data-driven decision-making frameworks to guide product development. The course starts with basic economic terminology and cost structures before moving into practical calculations for unit economics and investment metrics. You will progress through real-world scenarios that simulate management challenges, reinforcing your learning through written exercises. This course is designed for technical specialists, team leads, product managers, and aspiring project managers who want to build their financial literacy. No prior background in finance or economics is required. Start reading today to transform your technical skills into strategic business decisions.