Donor Segmentation and Prospecting with NPSP for Fundraising

Nonprofits thrive on strong donor relationships, but finding and organizing the right prospects can be overwhelming without a structured approach. This course guides you through the foundational concepts of modern donor prospecting and database management using NPSP, enabling you to build highly targeted campaigns. What you'll learn: • Understand the core principles of donor prospecting and segmentation • Capture and organize key donor details within NPSP fields • Segment your audience using custom reports and filtering criteria • Apply data privacy best practices to protect sensitive donor information • Create tailored communication strategies for different donor tiers. You will start with key terminology and basic concepts of database management before moving into practical segmentation workflows. This text-only course is designed for nonprofit professionals and fundraising beginners with no prior database experience. Read through our structured guides and start optimizing your fundraising outreach today.