Digital Business Strategy: Foundations of Platform and Technology Competition

In an era where technology redefines industries overnight, traditional business frameworks are no longer enough to stay competitive. To lead effectively, you must understand how digital forces shape value creation, customer expectations, and market dynamics. This course equips you with the fundamental strategic tools needed to guide organizations through digital transformation. You will transition from a traditional business mindset to a digital-first perspective, learning how to leverage data, navigate platform ecosystems, and sustain a competitive advantage in a rapidly evolving marketplace. What you'll learn: - Understand the core terminology and foundational concepts of digital business models and transformation. - Analyze how digital platforms leverage network effects to build dominant market positions. - Evaluate the role of data, analytics, and artificial intelligence in creating and capturing business value. - Formulate strategies to defend against digital disruption and adapt to shifting competitive landscapes. - Identify critical challenges in digital scaling, including data privacy, security, and ethical considerations. The course begins with foundational definitions of digital strategy before moving into the dynamics of platform competition and data-driven value creation. You will progress through written case analyses and strategic exercises designed to help you apply these concepts to real-world business scenarios. This course is designed for aspiring strategists, managers, entrepreneurs, and business professionals who are new to digital strategy and want to build a solid foundation without any prior prerequisites. Start reading today to master the strategic frameworks that drive modern business success.