Foundations of Marketing Analytics for Business Growth

Are you struggling to quantify the impact of your marketing efforts and justify your budget? Marketing analytics provides the essential framework for understanding performance and driving strategic decisions. By mastering the core concepts of marketing analytics, you will learn to move beyond vanity metrics and focus on indicators that truly impact the bottom line, enabling you to optimize campaigns and achieve measurable business growth. What you'll learn: * Understand the fundamental concepts of marketing measurement and the analytics lifecycle. * Practice calculating and interpreting critical metrics like Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV). * Apply funnel analysis and basic attribution models to trace the customer journey and evaluate channel effectiveness. * Learn how to structure and prepare raw marketing data using spreadsheet tools for accurate analysis. * Design clear, concise reports and dashboards that communicate performance insights to stakeholders. The course begins by establishing core definitions and identifying key data sources, then progresses through practical techniques for data cleaning, metric calculation, and strategic interpretation focused on real-world marketing challenges. This course is designed for marketing professionals, small business owners, and aspiring analysts who are new to data analysis and seek to make data-driven decisions. No prior analytical experience is required. Start building your foundation in marketing analytics today.