Transitioning from SEO Specialist to Digital Marketer

Are you an experienced SEO professional ready to take on broader marketing responsibilities and drive full-funnel growth for a business? This course provides a structured path for existing SEO specialists to transition into versatile internet marketing roles, equipping you with the strategic knowledge necessary to manage multi-channel campaigns and measure comprehensive digital performance. What you'll learn: * Understand the core principles of integrated digital marketing strategy and modern channel attribution modeling. * Master the fundamentals of paid search and social advertising campaigns, including budget allocation and audience targeting. * Apply advanced content strategy techniques, including using prompt engineering for rapid content optimization and personalization. * Configure and interpret web analytics platforms to track conversions, analyze user journeys, and calculate ROI across multiple channels. * Learn essential customer relationship management (CRM) concepts and integrate email marketing into the overall digital strategy. The course begins by establishing the connection between SEO and the wider marketing ecosystem, then systematically introduces key performance channels, focusing on strategic planning, execution frameworks, and data interpretation. This course is designed for current SEO specialists, content marketers, and related digital professionals who want to expand their expertise into general internet marketing management. No prior experience outside of basic SEO knowledge is required. Start expanding your digital marketing skillset today.