Measure and Optimize Website Speed for Conversions

A slow website is costing you customers and revenue. Learn the essential techniques to measure, analyze, and dramatically improve your site's loading speed for immediate business impact. By mastering web performance fundamentals, you will be able to diagnose common speed issues, understand key metrics like Core Web Vitals, and effectively communicate the financial value of optimization projects to stakeholders. What you'll learn: Understand the foundational principles of user experience related to website latency and loading speed. Apply industry-standard tools to measure and analyze current performance across different devices and networks. Master the Core Web Vitals (Largest Contentful Paint, First Input Delay, Cumulative Layout Shift) and how they affect search rankings. Learn essential technical optimizations, including resource prioritization, image compression, and efficient caching strategies. Create clear, data-driven performance reports that connect speed improvements directly to conversion rates and revenue. Practice establishing simple performance budgets to monitor and maintain speed over time. This course begins with key terminology and the business case for speed, moving quickly into practical measurement techniques. We then cover specific front-end optimizations and conclude by structuring performance reports for stakeholder communication. This course is designed for beginners—developers, marketers, product managers, or business owners—who need to understand the critical relationship between website performance and business success. No prior specialized knowledge of web optimization is required. Start reading now and transform your website's performance.