Foundational UX/UI Research and User Analysis

Are your designs based on assumptions? Stop guessing what users need and start basing your design decisions on evidence gathered through professional UX research methods. This course provides a practical, text-only guide to foundational UX research and analysis. You will learn how to plan studies, execute various research methods, and translate raw user data into strategic design requirements that solve real-world problems. What you'll learn: * Understand the core principles and planning stages of the UX research lifecycle. * Apply qualitative methods like user interviews and competitive analysis to gather rich insights. * Practice synthesizing research data using techniques such as affinity mapping and creating detailed user personas. * Analyze usability testing results and integrate accessibility considerations into your design recommendations. * Learn ethical research practices, including informed consent and basic data handling principles. This course begins with defining key terminology and research frameworks, then guides you step-by-step through conducting foundational studies and turning findings into strategic design assets. This course is perfect for new designers, product managers, or developers who want to adopt a data-driven approach to creating user interfaces and experiences. No prior research or design experience is required. Start building products that solve real problems today.