Global IP Strategy Across Years: Portfolio Management and Sustained International Protection

Global IP strategy extends across decades as portfolios grow, business priorities shift, and international protection scope evolves. The IP owners who succeed across years share patterns of strategic portfolio management and willingness to refine geographic scope as priorities change. This course is about that broader view. You will work through written reflections and planning exercises that examine your current IP situation and the routines that would serve you across years. What you'll learn: - Manage growing portfolios across multiple countries with attention to renewal calendars - Refine geographic scope based on evolving business priorities and infringement patterns - Engage with foreign counsel relationships that develop across years - Plan budget allocation including new filings, maintenance, and enforcement reserves - Address ongoing changes including treaty developments and national law evolution - Reflect on the longer-term role of global IP in business strategy and creative work The course begins with portfolio management, moves through geographic scope refinement, counsel relationships, budget allocation, ongoing changes, and finishes with long-horizon reflection. A capstone written exercise asks you to draft a multi-year global IP strategy grounded in your real situation. This course is designed for IP owners and professionals thinking about long-term international strategy. It is approachable for committed beginners willing to do the foundational work first. The course is informational and complements, but does not replace, advice from qualified IP attorneys.