AI for Business Strategy: Scenario Planning and Analysis

Strategic planning requires processing vast amounts of market data and anticipating future trends. Artificial Intelligence is transforming how business development teams analyze competitors and model scenarios. This text-based course takes you from understanding basic AI terminology to applying modern language models in your daily strategic workflows. You will learn to integrate AI into your research process, helping you synthesize market signals and formulate robust corporate strategies. What you will learn: • Understand foundational AI concepts and modern language model capabilities. • Apply prompt engineering techniques to extract strategic insights from market data. • Build scenario planning frameworks using AI-assisted forecasting. • Analyze competitor landscapes and industry trends through automated research workflows. • Explore how retrieval-augmented generation (RAG) concepts help query internal business documents safely. • Practice structuring AI-driven reports for executive decision-making. The curriculum begins with essential AI terminology and moves into practical, written exercises focused on real-world business development scenarios. You will read through step-by-step workflows that demonstrate how to structure prompts and evaluate AI outputs critically. Designed for beginners, this course requires no prior programming or technical experience—just an interest in corporate strategy. Start reading today to bring powerful AI capabilities to your strategic planning.