Web Marketing Fundamentals: A Career Roadmap

Ready to start a new career in the exciting field of digital marketing but don't know where to begin? This course is your structured roadmap, guiding you from the essential concepts to the practical skills needed to become a confident, entry-level marketing professional. What you'll learn: - Understand the core channels of web marketing, including SEO, content marketing, email, and social media. - Learn the principles of Pay-Per-Click (PPC) advertising and how to plan a basic campaign. - Master the fundamentals of web analytics to measure campaign performance and understand user behavior. - Develop a content strategy that attracts and engages your target audience. - Explore how modern AI tools can assist with market research and content creation. - Practice building a simple marketing plan to showcase your skills to potential employers. The course begins with key terminology and the overall landscape of web marketing. You'll then progress through each key discipline, applying what you learn through practical written exercises. This course is designed for absolute beginners. No prior marketing experience or technical knowledge is required to get started. Begin your journey into the world of web marketing today.