Web Analytics Fundamentals with Google Analytics

Understanding how visitors interact with your website is essential for growing any digital presence. This text-based course equips you with the foundational principles of modern web analytics, helping you turn raw visitor metrics into actionable insights. You will read clear, step-by-step explanations covering data collection, event-based tracking, traffic acquisition channels, and conversion monitoring. By the end of this course, you will be able to set up tracking parameters, read core reports with confidence, and optimize user journeys. What you'll learn: - Understand core web analytics terminology, metrics, and event-based tracking models - Configure standard and custom events to measure valuable visitor interactions - Analyze traffic sources using UTM parameters and attribution fundamentals - Track user behavior across landing pages, bounce points, and conversion funnels - Explore modern privacy-first measurement practices and data governance basics - Create structured reporting routines to evaluate marketing campaign performance The course begins with foundational definitions and data concepts before progressing into practical reporting structures and analytical frameworks. It is designed entirely for beginners, requiring no prior experience with analytics tools or coding. Start reading today to build practical, in-demand web analytics skills.