LinkedIn B2B Sales Strategy and Social Selling

Modern B2B sales relies heavily on strategic networking and targeted outreach on LinkedIn. This course guides you through establishing a professional presence, finding the right decision-makers, and turning connections into lasting business relationships. What you'll learn: - Understand core social selling fundamentals, key terminology, and profile optimization principles - Apply advanced search filters and account tracking techniques using Sales Navigator - Draft personalized outreach messages and effective follow-up sequences - Configure targeted ad campaigns to generate inbound interest and nurture prospects - Create valuable content that establishes authority and attracts potential buyers - Measure pipeline performance and refine your social selling workflows You will begin with essential definitions and profile setup before progressing through prospecting tactics, Sales Navigator tools, and campaign management. This course is created for sales professionals, freelancers, and business owners of all experience levels with no prior marketing background required. Start reading today to build a consistent B2B sales pipeline.