B2B Growth Hacking: Practical Marketing and Sales Strategies

Scaling a business-to-business product or service requires a systematic approach to experimentation, acquisition, and customer retention. This text-based course guides you through actionable growth hacking methodologies designed specifically for modern B2B sales and marketing. You will move from core concepts to practical implementation, understanding how to identify high-leverage growth channels, test acquisition hypotheses, and accelerate the sales pipeline using data-driven workflows. What you'll learn: - Understand foundational growth hacking principles and core B2B marketing terminology - Design structured growth experiments to test lead generation and outreach channels - Apply modern account-based marketing (ABM) techniques and buyer intent signals - Build high-converting inbound and outbound sales funnels tailored to decision-makers - Optimize customer onboarding, product-led expansion, and retention metrics - Measure funnel performance with key analytics, conversion benchmarks, and iteration loops The course begins with foundational definitions and frameworks before guiding you through hands-on campaign design, outreach optimization, and retention strategies through clear written lessons and practical exercises. This course is built for beginners, founders, marketers, and sales professionals looking to apply structured growth techniques without requiring prior marketing experience. Start reading today to build a repeatable growth engine for your B2B offerings.