Emotional Design: Creating Digital Products People Love

Great product design goes beyond pure utility and usability; it connects with people on an emotional level. In this text-based course, you will explore the core psychological principles of emotional design and discover how to shape positive, memorable experiences across digital interfaces. What you'll learn: Understand the three levels of emotional processing—visceral, behavioral, and reflective. Apply emotion-focused design principles to foster trust, delight, and long-term user satisfaction. Craft thoughtful microcopy and feedback mechanisms that reinforce positive sentiment. Identify and eliminate frustrating friction points and unintended negative emotional triggers. Balance engaging emotional cues with ethical design practices and accessibility standards. You will start with foundational terminology and key psychological concepts before progressing into practical design frameworks and evaluation techniques through structured written lessons and practical exercises. This course is created for beginner designers, product managers, and developers looking to elevate user engagement, with no prior design or psychology background required. Begin your journey into emotional design and transform everyday digital interactions into meaningful user experiences.