Inbound Marketing, Sales, and Customer Service with HubSpot

Attracting and retaining customers in today's digital landscape requires a unified approach to marketing, sales, and service. This text-based course introduces you to the core principles of the inbound methodology and how to apply them practically. You will transition from traditional outreach to a modern, customer-centric model. By understanding how to align your marketing, sales, and support efforts around a central CRM, you will be equipped to build lasting customer relationships and drive sustainable growth. What you'll learn: Understand the fundamentals of the inbound methodology and the flywheel model; Create targeted content strategies that attract, engage, and delight your audience; Optimize sales processes using CRM pipeline management and automation basics; Deliver exceptional customer service through modern ticketing and feedback loops; Align marketing, sales, and service teams using unified data and RevOps concepts; Practice setting up foundational campaigns and workflows within the HubSpot platform. The course starts with key terminology and foundational concepts of the inbound philosophy. You will then progress through structured text lessons covering content marketing, lead nurturing, sales pipeline optimization, and customer success strategies. This course is designed for beginners, small business owners, and aspiring digital marketers who want to understand modern CRM and inbound strategies. No prior experience with marketing automation is required. Start reading today to transform how you attract, close, and delight your customers.