Foundations of Dynamics 365 Customer Insights - Data

In today's data-driven market, understanding your customer is the key to business success, yet customer data is often scattered across isolated systems. This course introduces you to Dynamics 365 Customer Insights - Data, a powerful customer data platform that helps you consolidate your data into a single, unified view. By reading through this text-based guide, you will understand how to connect various data sources, clean and match records, and establish a single source of truth for your customer relationships. You will gain the skills needed to transform raw data points into meaningful customer profiles that drive personalized experiences. What you'll learn: Understand the fundamental architecture and core terminology of Dynamics 365 Customer Insights - Data; Ingest and map data from diverse sources using standardized connectors; Match and merge customer records to resolve duplicate identities and create unified profiles; Configure relationships, measures, and segments to group customers based on behavior and attributes; Apply basic privacy, consent, and data compliance standards within your customer data platform; Explore how to leverage AI-driven predictions to forecast customer lifetime value and churn risks. The course begins with foundational concepts of customer data platforms before guiding you through data ingestion, unification processes, and segment creation. You will finish by exploring how to extract value from your unified data through analytics and compliance best practices. This course is designed for business analysts, marketers, and database beginners who want to understand customer data management without needing prior technical experience. Start reading today to unlock the power of unified customer data.